If you’ve read any article on the subject, you’ve probably seen the headline “Is content marketing overtaking digital marketers?” You’ll see why. It has been proven that content marketing generates higher sales, improves ROI and raises brand awareness. If you’re not making the most of it, you’re missing out on valuable opportunities. Content marketing is an essential part of your digital marketing strategy. Read on for more tips to make the most of it.
Content marketing has already evolved. Content creators now have a wider range of options than ever before. From content syndication to influencer marketing, content marketers are leveraging everything they can to reach a target audience. Some of the latest trends are video, which is quickly becoming the most popular type of content. You can even create a show to promote your content. And while you’re at it, don’t forget to consider how to use it to help your business grow.
Video will continue to play a big role in content marketing. Video will increasingly take the form of how-to guides, product demonstrations, customer case studies, and other types of videos. In 2018, content marketing will become more personal, with VR and AR, which big tech companies like Facebook and Google are investing in. And you’ll also find a larger role for video in social media marketing. But is video the future of content marketing?